There’s much more to the Transitions Championship than the
game of golf. From lining up that 20 foot putt for par to searching the woods
for a lost ball to save a stroke, your eyesight is one of the most important
“clubs” in your bag, and The Healthy Sight Village at the Transitions
Championship will bridge your understanding of how critical sight is to your
performance on and off the course. The Healthy Sight Village, and more
specifically the Live Your Vision Pavilion, will guide attendees through several
hands-on activities focused on proper eyecare and how to best take advantage of
some of the latest innovations in eyewear.
Have you ever wondered which eye is your dominant? Or, what it
is like to putt with cataracts? How about taking a test drive of the latest in
lens technology to help you improve your golf game or, enjoy a more comfortable
everyday vision experience? There’s no question that this week golf will be the
topic of conversation as several of the PGA Tour’s finest battle their way
through the Copperhead course and Snake Pit to add a win to their scorecard
early in the season. However, as attendees follow their favorite golfers from
hole to hole, their attention will change focus as they enter the Healthy Sight
Village behind the 18th green. It is in this Village where we have
teamed up with several of our industry partners to educate spectators about the
importance of healthy sight and its connection to overall, healthy lifestyles.
There are four main stops within the Village – the Competitive Advantage tent, Kids’ Zone,
Mobile Eyes Clinic and, the 4,000 square foot cornerstone of the Village, the
Live Your Vision Pavilion.
It is in the Live Your Vision Pavilion where attendees of
all ages and interests will be entertained and educated by industry associations
and leaders to produce a comprehensive visual and health experience.
Inside the Pavilion, the American Optometric Association
(AOA) will test visual memory, reaction time and eye/hand coordination. In
connection with the AOA, Optos will provide attendees with an optomap retinal
examination. The Vision Council has several eye activities and quizzes on
sports vision protection and the dangers of UV light. OneSight has vision
simulator goggles that create an experience of how poor vision affects every
day life. Carl Zeiss invites attendees to view golf tips through their
Cinemizer glasses. Essilor and adidas eyewear will be showcasing their latest
in performance products.
The Pavilion will feature a different themed special event
focused on healthy sight and healthy lifestyles each day tournament week.
Thursday: Healthy Lifestyles – attendees will learn fitness
and yoga tips, as well as healthy cooking demonstrations.
Friday: Improve Your Vision, Improve Your Game – sports
vision expert Dr. Larry Lampert and pro swing coach Matt Killen will coach
attendees on how healthy vision impacts athletic performance, while Erik
Estrada will be issuing “Sightations” to spectators who are not properly
protecting their eyes
Saturday: Protect Your Skin, Protect Your Sight – celebrity doctors
from BeWell.com will be on site to discuss the importance of protecting both
the eyes and skin.
Sunday: Healthy Lifestyles in Sight – attendees will have
the opportunity to receive free diabetes screenings and healthy snack
demonstrations and tastings.
As you can see, the Transitions Championship extends beyond
tournament play. If you’re unable
to join us this week, check out our Facebook, Twitter, YouTube and Flickr sites
where we’ll be reporting from the tournament and sharing many of the exiting
tips and experiences throughout the week.
